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| INNOVATION: IT'S A SHOOT, NOT A SHOOT-OUT By Reva Nelson |
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| I'm always amazed at what emerges when a change effort hits the fan. There's just no telling where it comes out, and as what. Someone (usually a consultant, but I refuse guilt by association) gets going on a new initiative, the company comes on board, and then all hell breaks loose. Take the quality initiative, the excellence thrust, and the most recent downsizing mania. It starts out great, ends up disturbing a whole lot of people, and proves to not work. Why is that? These initiatives become popular because of the charisma and intelligence of the person who first has the idea, and who then is able to gather support to start the ball rolling. Of course it works initially - you have leadership, vision, excitement and a team effort. Remove that tenfold or more from the source, and failure sets in, precisely because you don't have the "guru" and the excitement anymore. You have confusion, resentment and lack of clarity. I'm not suggesting that we don't innovate or make changes, but let's get clear on what innovation is, and how it works. An innovation is like the branch of a tree; it's connected to the main trunk and draws its sustenance from that. It shoots off the branch, it buds at the apex and goes in a new direction. It's still a tree, it's still connected, it still has leaves and grows more upward than outward. In other words, it knows its roots, it derives its nourishment from the same source and yet it reaches skyward. It's a shoot off the old block, so to speak. Now, what happens with innovation gone wrong, innovation for its own sake? It forgets its roots, it moves too far away from the main trunk, it tries to disconnect and communication gets shot to hell. There are some consultants, managers and CEO's who forget about connection and communication, and think innovation is an end to itself. It's not. |
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